Do you often struggle with choosing keywords and determining matching methods when advertising? Amazon has recently introduced a new feature—Keyword Phrases (beta version)—which simplifies keyword advertising, saving sellers both time and effort. Currently in the testing phase and only available on the US site, this feature is definitely worth exploring.

1. What is a keyword group?

Path: Advertising backend —> Create advertising campaign —> Product promotion advertisement —> Manual targeting —> Keyword placement —> Keyword phrases (beta version)

The Amazon advertising keywords group feature simplifies the ad process, especially for sellers who don’t have time for in-depth keyword research. In the past, many sellers faced these challenges:

• Keyword research is time-consuming and labor-intensive, making it difficult to find enough high-performing keywords.
• The matching method is complicated, and it’s unclear which option to choose.
• Consumer search habits are constantly evolving, and sellers may miss traffic and sales opportunities by not adjusting quickly.

With keyword groups, sellers can now add keywords to Amazon listings that are highly relevant to their products with just a click. This eliminates the tedious manual selection process, significantly reducing the workload.

2. How to use keyword phrases?

01. Multiple topic phrases to choose from

The biggest highlight of this feature is that it offers sellers three keyword group packages to suit different advertising scenarios:

• Brand-related key phrases: Keywords commonly used by consumers when searching for your brand. These help increase brand exposure and protect your brand.
• Product category keywords: High-frequency keywords used by consumers when searching for products in the same category.
• Gift-related key phrases: Keywords used by consumers searching for gifts, ideal for holidays like Christmas and New Year, helping sellers reach potential buyers with gift needs.

02. Fully automated optimization

Amazon automatically adjusts the Amazon search keywords based on product features, keyword performance, and trends, ensuring optimal ad performance. You no longer need to worry about selecting the right matching methods; the system displays ads based on relevant search terms.

Setting bids is simple. You can use the system’s suggested bid levels and opt for dynamic bidding—adjusting up and down based on performance—to ensure your ads are effective.

03. Monitoring and timely optimization

After running ads for a while, use the 'Search Keyword Report' to evaluate performance for keyword advertising optimization. High-performing keywords can be used separately, while low-performing ones can be added to negative targeting.

3. Summary

Keyword groups simplify the process, making ad placement intuitive and time-efficient. If you want to launch ads quickly but don’t have time for keyword research, this new feature in the advertising backend is definitely worth trying.

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