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All Things an Amazon Seller Needs to Know About SKU
All Things an Amazon Seller Needs to Know About SKU
Learn what an Amazon SKU is, how to create and use it, and why the Amazon SKU number is important for managing inventory and sales in this guide for sellers.
Amanda Moore
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October 31, 2024

A SKU Amazon (Stock Keeping Unit) is a unique code used by sellers to track inventory and manage products. It helps identify products, making it easier to handle stock levels, fulfill orders, and monitor sales performance. Each product on Amazon has its own Amazon SKU number, designed by the seller for internal use.

What is SKU?

An SKU is a combination of letters and numbers, unique to each product. For Amazon sellers, it helps organize their stock and differentiate between variations such as size or color. The SKU is not the same as an ASIN (Amazon Standard Identification Number), which is created by Amazon to identify products across the entire platform.

How to Use and Create SKU?

To create an SKU Amazon, sellers must assign a code to each product. This code typically includes important product details, such as category, brand, and variations. A good SKU structure helps you quickly identify products without confusion. For example, if you are selling different sizes of T-shirts, your SKU might include letters to represent the size, like “TSHIRT-S” for small and “TSHIRT-L” for large.

Amazon sellers can create SKUs within their Amazon Seller Central accounts. These SKUs are important for organizing inventory in warehouses and ensuring accurate stock levels are shown on the platform.

How Do SKUs Help Sellers?

SKUs help sellers manage their stock efficiently. By assigning an Amazon SKU number to each product, sellers can track sales trends and understand which products are performing well. Additionally, it simplifies the fulfillment process because sellers and warehouses can use the SKU to pick, pack, and ship items faster.

SKUs also prevent confusion when sellers offer products with similar attributes. For example, if a seller offers the same product in different colors or sizes, they can use unique SKUs to keep track of each variation.

Overall, SKUs are essential for inventory management. Using them ensures a smoother process for sellers and helps improve the buyer’s experience.

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