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In an era where everyone can use ChatGPT to write a good article, the importance of outbound links is once again highlighted. In fact, content, outbound links, and branding have become the three essential elements to drive quality traffic to a website.
Previously, I wrote several articles about external links, covering methods, tools, and how to make trade-offs. If you're interested, you can search for them.
Generally, the methods and tools haven't changed significantly compared to three or five years ago; however, the overall direction may have slightly adjusted due to changing times.
To achieve this, you need to perform outreach or outsourcing to find a third party. This can be done through guest posting and link insertion operations to obtain relevant links.
This is the best approach but also requires a significant investment of time or money to see results. From a long-term planning perspective, it is the most recommended strategy.
This strategy is mainly implemented through Digital PR, such as publishing articles in well-known media outlets, news platforms, and industry websites to gain brand mentions and links to your website.
These types of outbound links often have little to do with the website's domain, but if acquired, the results can still be significant due to the exposure and big brand impact these channels bring.
PR links, if you're willing to invest money, are often not cheap.
There is also a focus on improving the DR of the site's external link strategy. Many times, the overall ranking of the site is stuck in a certain zone because the DR is not high enough.
Especially for new websites, it is recommended to build some external links that can increase DR.
Many Web 2.0 platforms have high DR, and many people will go for them. However, most of these external links are now given in the form of Nofollow, which will not bring link weight to your site. Therefore, it is not recommended to pursue them.
So, when building DR external links, try to find platforms that can provide Dofollow links. With careful searching, you can find them.
I have collected and organized a number of Dofollow high DR external links, including some Web 2.0 platforms, directories, navigation sites, evaluation platforms, etc. By using these, you can see a good increase in your site's DR and traffic.
The above two directions are also carried out by many foreign SEO experts. It is recommended to try them.
