What is the Best Time to Post Reels on Instagram?

The best times to post Reels on Instagram in 2024 are:

• Monday: 6 AM, 10 AM, 10 PM
• Tuesday: 3 AM, 4 AM, 9 AM
• Wednesday: 7 AM, 9 AM, 11 PM
• Thursday: 9 AM, 12 AM, 7 PM
• Friday: 5 AM, 2 PM, 4 PM
• Saturday: 11 AM, 7 PM, 8 PM
• Sunday: 8 AM, 4 PM

These times are based on an analysis of over 100,000 short-form video posts to find the best engagement rates.

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What is the Best Day and Time to Post on Instagram?

The best times to post on Instagram in general are:

• Monday: 11 AM - 12 PM
• Tuesday: 9 AM - 10 AM
• Wednesday: 11 AM
• Thursday: 11 AM - 12 PM
• Friday: 4 PM
• Saturday: 9 AM
• Sunday: 7 PM

These times are based on consolidated research from Hootsuite, Later, Sprout Social, Social Pilot, Influencer Marketing Hub, and Buffer.

When is the Best Time to Post on Instagram in the UK?

The best times to post on Instagram in the UK are the same as the general best times, as the data is not specific to any particular country:

• Monday: 11 AM - 12 PM
• Tuesday: 9 AM - 10 AM
• Wednesday: 11 AM
• Thursday: 11 AM - 12 PM
• Friday: 4 PM
• Saturday: 9 AM
• Sunday: 7 PM

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Best Times to Post on Instagram by Industry

Hospitals & Healthcare

• Best Times: Mondays at 10 AM and 1 PM, Tuesdays from 11 AM to 4 PM, Wednesdays from 10 AM to 3 PM, Thursdays from 10 AM to 1 PM, Fridays from 11 AM to 3 PM
• Best Days: Tuesdays through Fridays
• Worst Days: Sundays

Restaurants

• Best Times: Mondays from 10 AM to 1 PM, Tuesdays from 11 AM to 2 PM, Wednesdays from 11 AM to 2 PM, Thursdays from 10 AM to 1 PM, Fridays from 11 AM to 1 PM
• Best Days: Weekdays
• Worst Days: Weekends

Schools & Education

• Best Times: 9 PM - 12 AM
• Best Day: Monday
• Worst Days: Wednesday through Sunday

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How to Find Your Own Best Times to Post on Instagram

• Evaluate your competitors' Instagram posts
• Tap into Instagram Insights
• Experiment with different post times and track results
• Follow research-recommended best times as a starting point

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