Walmart has recently upgraded its Pro Seller program, introducing a comprehensive set of goals for sellers looking to enhance their status. The program now features three tiers: Rising Seller, Advanced Seller, and Pro Seller. The new qualification requirements will take effect on September 26, 2024, allowing sellers to take advantage of these enhancements to boost their performance and sales.
The updated Pro Seller program provides exciting incentives for sellers. For instance, sellers promoted to the Advanced Seller status can enjoy a 5% sales commission discount when they offer Pro Listings with free fast delivery services and competitive prices. Those who achieve the Pro Seller status can benefit even more, enjoying a 10% sales commission discount under similar conditions.
It’s important to note that the Pro Seller identity will be refreshed on the 5th and 20th of each month. This means that sellers must consistently meet the performance criteria to maintain their status and reap the benefits associated with being a Walmart Pro Seller.
To successfully advance through the Pro Seller tiers, consider the following tips:
You must have more than 100 orders in the past 90 days.
Maintain an active status for at least 90 days without violations of compliance, safety, or performance standards.
Aim for a low order cancellation rate. For Rising Sellers, it should be less than 2.5%; for Advanced Sellers, less than 2.0%; and for Professional Sellers, less than 1.5%. Avoid scenarios where customers cancel orders by keeping product listings accurate and up to date.
Achieve a high on-time delivery rate. Rising Sellers should aim for at least 90%, while Advanced and Professional Sellers should target 92.5% and 95%, respectively. Regularly assess past delivery delays and adjust logistics settings to improve performance.
Strive for a high seller response rate to customer inquiries. The expectation is a response rate of 90% for Rising Sellers, 92.5% for Advanced Sellers, and 95% for Professional Sellers. Quick responses help improve customer satisfaction and can enhance your overall performance.
Your delivery score should indicate the percentage of products delivered within three days. Rising Sellers should aim for 5%, Advanced Sellers for 25%, and Professional Sellers for 50%. To improve delivery times, consider using express delivery services and automating logistics templates.
Focus on improving your content score, which reflects the quality and discoverability of your product listings. Aim for at least 65% as a Growing Seller, 70% as an Advanced Seller, and 75% as a Professional Seller. Enhancing product descriptions, images, and attributes can lead to better consumer engagement.
Your price competitiveness score should be 60% or higher. Competitive pricing increases conversion rates. Utilize the Pricing Insights panel to understand your price score and implement automatic pricing adjustments using repricing tools.
Achieving and maintaining the Walmart Pro Seller badge is essential for sellers looking to enhance their presence on the platform. The updated Pro Seller program offers significant advantages and incentives for those who meet the criteria. By focusing on the six key areas outlined above, sellers can improve their performance and increase their chances of advancing through the tiers.
As the landscape of e-commerce continues to evolve, staying informed about the latest updates to the Walmart Pro Seller program is crucial. Sellers who adapt to these changes and strive for excellence can position themselves for long-term success. Embrace the opportunity to become a Walmart Pro Seller and enjoy the benefits that come with it.
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