Shopee Vietnam is set to host its much-anticipated "Double 10 Brand Party" event, running until October 12th. This annual extravaganza promises a plethora of discounts, exciting activities, and special offers, aiming to attract more users and bolster its market presence. Here are the four must-see highlights of this event and their potential impact on the e-commerce landscape.

1. Attractive Discounts

One of the main attractions of the "Double 10 Brand Party" is the array of discounts available to Shopee users:

• Cash Back: Shopee members can enjoy up to 2 million Vietnamese dong in cash back when shopping at Shopee Mall. This incentive is designed to encourage more purchases and increase customer loyalty.
• Discounts and Coupons: Users have the chance to receive up to 5 million Vietnamese dong in coupons and participate in the "Shopee Number" program to win rewards. These offers provide significant savings, enticing more shoppers to take part in the event.
• Free Delivery: Throughout October, users can enjoy up to 500,000 Vietnamese dong in free delivery daily, reducing the overall cost of purchases and making shopping more convenient and affordable.

These discounts not only attract a larger customer base but also drive sales volumes, benefiting both consumers and sellers on the platform.

2. Special Discounts for High-End Brands

Shopee Premium, celebrating its 4th anniversary, is offering exclusive deals for high-end brands such as Lancôme, Estée Lauder, and M.A.C.:

• Buy One Get One Free: Famous brands are participating in this promotion, offering additional value to customers.
• Gifts Worth Up to 13.5 Million Vietnamese Dong: Along with the buy one get one free offer, customers can receive gifts worth up to 13.5 million Vietnamese dong, enhancing the appeal of high-end purchases.
• Discount Coupons: Through the loyalty program, users can obtain discount coupons worth 500,000 Vietnamese dong, further incentivizing purchases from premium brands.

These exclusive deals help Shopee attract a more affluent customer segment, enhancing the platform's reputation as a destination for quality and luxury products.

3. Exciting Live Streams Interacting with Celebrities

Shopee Live is a major highlight of the event, featuring live streams with renowned artists:

• Celebrity Performances: Popular figures such as Tran Thanh, Minh Tu, Dieu Nhi, and Jun Pham will provide entertainment and interactive shopping experiences during their live broadcasts.
• Exclusive Offers: On October 10th, from 11 am to 12 pm, Adidas will collaborate with Mono to offer exclusive deals on Shopee Live, including coupons and discounts.

These live streams create a dynamic shopping environment, engaging users with real-time interactions and exclusive offers, thereby driving traffic and sales on the platform.

4. Supporting Small and Medium-Sized Enterprises and Communities

Shopee is also focusing on supporting SMEs and communities through various initiatives:

• Digital Transformation Training: Shopee is aiding 100,000 SMEs across the country in digital transformation and sustainable development through e-commerce skills training courses. This support helps small businesses enhance their online presence and competitiveness.
• Charity Collaboration: In partnership with UNICEF Vietnam, Shopee is supporting families and children affected by Typhoon Yagi, aiming to improve their living conditions, health, and education.

These initiatives demonstrate Shopee's commitment to corporate social responsibility, fostering goodwill and a positive brand image among consumers and communities.

Conclusion

Shopee's "Double 10 Brand Party" event is a comprehensive blend of attractive discounts, exclusive deals, interactive live streams, and community support. By offering substantial savings and engaging shopping experiences, Shopee is poised to strengthen its market position and attract a diverse customer base. This event not only benefits consumers with great deals but also supports SMEs and contributes to social causes, reinforcing Shopee's role as a leading e-commerce platform in Vietnam.

‍