One of the new features recently launched by Amazon Ads is the AI video generator. This feature is a tool based on advanced artificial intelligence technology, designed to help businesses create high-quality product video content more easily without the need for professional video editing skills or expensive equipment. Sellers who make good use of it can increase exposure and increase order volume, with the key being free!

This feature utilizes generative artificial intelligence technology to generate 720p resolution videos with a resolution of 6 to 9 seconds and 24 frames per second within 5 minutes. It is automatically generated based on "seed" product images, and users can choose from four different versions, making it easier for advertisers to create more interesting and relevant video advertisements for customers.

The working principle of Amazon AI Video Generator is to automatically generate video content based on product images. It uses AI technology to analyze product images and generate a video containing two scenes, a title, background music, and a call to action. Users can customize fonts, music, and brand logos to further customize video content.

The application scenario of Amazon AI video generator is mainly in advertising marketing. It can be used in "sponsored brand" advertising campaigns to bring more value to advertisers and consumers. In addition, the tool can enhance the emotional connection between shoppers and brands, providing creative solutions suitable for both small and large brands.

Here are some details about this new feature:

Video Generator：

The AI video generator launched by Amazon can convert a static product image into a dynamic video demonstration.

This tool is particularly suitable for businesses who want to enhance product display effects through videos but lack video production resources.

Application scenarios:

This video generator can be applied to product pages on e-commerce platforms, as well as in social media advertising or email marketing campaigns.

By converting static images into videos, businesses can provide more attractive and interactive content, potentially increasing user engagement and conversion rates.

Simplicity of operation:

The design purpose of this tool is to enable users to easily and quickly generate videos without the need for complex editing processes.

Users only need to upload a product image and select a video style or template, and the AI will automatically generate the corresponding video content.

Batch processing:

Video Generator also supports batch generation of video descriptions based on the merchant's product catalog, which means merchants can create video content for multiple products at once.

Market applicability:

This feature has been launched in some regions of North America and Europe, and is suitable for brand promotion and display advertising advertisers in the United States, Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom.

The operation steps of Amazon's AI video generator for advertising are relatively simple and clear. The following are the operation steps of the advertising creative video production tool (Beta version) based on Amazon's backend:

1、 Login and Entry Tools

1. Login to Amazon Seller Center: First, you need to log in to your Amazon Seller Center account.
2. Enter the advertising management interface: On the seller center page, find and click on the "Advertising" option to enter the advertising management interface.
3. Navigate to the video production tool: In the left navigation bar of the advertising management interface, find and click on "Advertising Creativity", then select and click on the AI video production tool (Beta version) from the drop-down menu.

2、 Create a new video

1. Select ASIN: On the page for creating a new video, you need to select the corresponding ASIN, that is, choose a product for video advertising.
2. Select Template: The system will automatically refresh the dropdown menu and display the template page. You can choose the corresponding category template or preferred carousel module based on the product category or preference. Templates that do not belong to the product category can also be used, as they are only carousel modules that are relatively similar to the category.

3、 Customize video content

1. Upload Logo: You can upload custom logos, preferably in transparent PNG format, to achieve the best display effect. If you don't want to display the logo, you can also check 'disable'.
2. Choose colors and fonts: Choose theme colors and fonts according to brand requirements. At present, font options may be relatively limited, but they are sufficient to meet the needs of most brands.
3. Edit images and text: You can set images, text, and text to match the text that appears during playback frame by frame. At the same time, it is possible to customize the background display image and the material image displayed for each frame.
4. Select audio: You can choose the appropriate background music from the audio options provided by the tool. These audio files have been reviewed and there is no need to worry about infringement issues.

4、 Preview and Save

1. Preview video: After completing custom settings, you can preview the entire video effect to ensure that the video content and effects meet expectations.
2. Save and Submit: If the preview effect is satisfactory, you can click the Save and Submit button to save the video and prepare it for placement.

5、 Download and advertise

1. Download video: The saved video can be downloaded from the Amazon backend for advertising on other platforms or channels.
2. Advertising: Upload the downloaded video to the Amazon advertising platform, configure the basic settings of the advertising campaign (such as budget, advertising time, etc.), and then submit the advertisement for review. After the advertisement is approved, the video advertisement will begin to be placed on the Amazon platform.

The above steps are described based on the operation process of the Amazon backend advertising creative video production tool (Beta version). Due to the possibility of updates and optimizations to the functionality and interface of the Amazon platform, it is recommended to refer to the latest tutorials or help documents provided by the Amazon platform during actual operation.

This new feature is an important tool for businesses looking to stand out in the fiercely competitive e-commerce market. It not only simplifies the process of video creation, but also helps to enhance the visual appeal of product pages, which may ultimately have a positive impact on sales performance.

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