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Amazon's New Rules and Black Friday Promotion Guide for 2024: Essential Fees and Policy Changes
Amazon's New Rules and Black Friday Promotion Guide for 2024: Essential Fees and Policy Changes
Amazon's new regulations for 2024, including Prime membership fees, case opening policies, advertising management fees, digital service fees, and inventory verification requirements. Understand the timing and associated costs of Black Friday promotions to help you navigate the upcoming shopping season smoothly.
Evelyn
🕔
September 25, 2024

During the 2024 shopping season, Amazon will implement a series of new rules and fees, especially during the Black Friday promotion period. Here are the key changes you need to know:

  1. Prime Membership Discount Fee
    Starting from this year's Black Friday (November 21 to December 2), Prime members will need to pay a $50 discount fee. This charge only applies during the promotion and is free at other times.
  2. Case Opening Fee
    Currently, opening a case is free, with no associated charges.
  3. New Listing Image Rules
    Product descriptions across all sites must not exceed 255 characters. Please avoid adding a period at the end of the description and do not use emojis or special symbols.
  4. Amazon's "Refund Only" Policy
    For items priced under $75, you can choose "No Return, Refund Only," and set cancellations in your account settings.
  5. New Verification Notices: Account and Inventory Authenticity Certification
    Amazon requires sellers to submit documents like business licenses and bills to verify account authenticity. Inventory verification requires the owner and supplier to participate in a video interview, providing purchase invoices, contracts, and packing lists to prove the authenticity of the inventory and supply relationship.
  6. Advertising Management Fee
    Starting August 15, 2024, an advertising management fee of 3% will be added for the Canadian region based on ad spending.
  7. Digital Service Fee
    From October 1, 2024, the Canadian region will implement a digital service fee of 3% on sales commissions.
  8. Excess Storage Fees
    As of July 1, 2024, Amazon will eliminate excess storage fees.
  9. Inbound Configuration Fee
    Sellers must ensure they have at least 5 boxes of products, with identical SKUs and quantities in each box, to waive the inbound configuration fee.
  10. Recently Registered Common Terms
    Recently registered terms include "coin," "SUPERBALL," "Beacon Bin," as well as popular terms like "100%," "USB," and "Polo."
  11. Black Friday Promotion Dates
    The 2024 Black Friday promotion will run from November 21 to December 2, lasting 12 days, so sellers should prepare in advance.

Understanding these new rules and fees will help you better navigate the 2024 shopping season. Be sure to adjust your strategies before Black Friday to ensure smooth business operations.

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